{"id":593,"date":"2014-07-19T15:05:40","date_gmt":"2014-07-19T09:35:40","guid":{"rendered":"https:\/\/digital-banjara.com\/blog\/?p=593"},"modified":"2015-03-31T14:02:04","modified_gmt":"2015-03-31T08:32:04","slug":"power-words","status":"publish","type":"post","link":"https:\/\/digital-banjara.com\/blog\/power-words\/","title":{"rendered":"The Power of Words"},"content":{"rendered":"<h2>Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today&#8217;s connected world?<\/h2>\n<p>It is rarely that you\u00a0come across a commercial that impresses you. This one does.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/XP3cyRRAfX0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/span>\n<p>In a world of stereotypes, boys and girls live their lives doing things that they are expected\u00a0to. Not what they would necessarily want to.<\/p>\n<p>Most of this stereotyping happens from the time a child is small. Most of it through little words that are uttered by\u00a0parents or guardians, in what they view as the best interest of the child.\u00a0A\u00a0lot of this builds subliminal cues among children as to how they are expected to behave. Unwittingly, parents pass on their biases and their outlook on expected behaviour, to their children.<\/p>\n<p>Which is what\u00a0got me thinking. What if one were not to create these biases as parents? What if a child was allowed to grow up free and do as they please. Would that make a difference?<\/p>\n<p>In today&#8217;s always connected world,\u00a0I feel, that even if parents do take a step back and bring up their children with\u00a0a gender neutral approach, the effect of society, media, social networks and the portrayal of children that these create, would still reinforce these stereotypes.<\/p>\n<p>The fact is that a child today is over\u00a0exposed to media &#8211; Television, Internet, Smartphones and Social Media Networking sites.<\/p>\n<p>Most of these are used by clever (read scheming) marketers to target the unsuspecting child.<\/p>\n<p>According to the documentary below, marketing\u00a0to children, tweens and teenagers directly or indirectly\u00a0netted\u00a0over 700 Billion dollars annually\u00a0in the US alone (in 2010).<\/p>\n<p>The video is quite\u00a0long, but it is totally worth watching. An eye opener.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=iK0DxXyp_EE<\/p>\n<p>&nbsp;<\/p>\n<p>By the time they are teenagers, most children have already been exposed to so much gender based profiling that they have little chance of surviving as gender neutral kids.<\/p>\n<p>They are bombarded constantly through advertisements, programming, product placement, social networking &amp;\u00a0messaging apps, which\u00a0reinforce the &#8216;ideal&#8217; way for a boy or a girl to behave, look, dress and speak.<\/p>\n<p>The innocence of being a kid or pre-teen has been replaced by a term that has existed for only the last few years &#8211; the Tween. A completely new niche, for marketers to exploit.<\/p>\n<p>Here&#8217;s an article\u00a0from <a href=\"http:\/\/www.newsweek.com\/sex-and-single-tween-245090\" target=\"_blank\">Newsweek<\/a>, which speaks about how far gone the situation really is.<\/p>\n<p>The facts presented in it are outright shocking&#8230; and scary.<\/p>\n<p>Being a parent has never been as\u00a0tough as it is today. Trying to control children, who are so exposed, aware and driven by what they see on the internet is really, really difficult.<\/p>\n<p>The pressure of being a good parent, makes a lot of them give in to their children&#8217;s demands.<\/p>\n<p>In many cases, parents are not even aware, how the very same technology that they are allowing their kids to access, can actually be unsafe or detrimental to them.<\/p>\n<p>Some parents resort to tracking\u00a0their children&#8217;s consumption of the internet and restrict their access to apps. The fact is that most kids know more about the technology than their parents, so are able to find new and easy ways to do it on the sly.<\/p>\n<p>It is impossible, as a parent today, to single handedly fight against multi-billion dollar campaigns, society \/ social group defined norms and peer pressure.<\/p>\n<p>The power of words uttered as parents, are important. They help to build a sense of equality, neutrality and the feeling that if one wishes, they can choose to be anything that they want to be.<\/p>\n<p>However, while it is nice to see an effort being made by an advertiser to reinforce the power of words, I wonder if it would be possible to change the scenario, unless there is complete change in our approach to parenting, restriction of greed among marketers and strict\u00a0norms and laws that define what one can do and what one cannot, when it comes to targeting children.<\/p>\n<hr \/>\n<p>What do you feel? Do share your views in the comments section below.<\/p>\n<hr \/>\n<p>photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/brizzlebornandbred\/5292257343\/\">brizzle born and bred<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/\">cc<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"zemanta-related-title\" style=\"margin: 0 0 10px 0; padding: 0; clear: both;\">Related articles<\/h3>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/blog.builddirect.com\/3-tips-on-making-a-gender-neutral-nursery\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"border-radius: 3px; box-shadow: 0 1px 4px rgba(0, 0, 0, 0.2); padding: 0; margin: 0; border: 0; display: block; width: 100px; max-width: 100%;\" data-src=\"https:\/\/i0.wp.com\/i.zemanta.com\/274353779_150_150.jpg\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/blog.builddirect.com\/3-tips-on-making-a-gender-neutral-nursery\/\" target=\"_blank\">3 Tips On Making A Gender Neutral Nursery<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/www.counselheal.com\/articles\/9455\/20140422\/tv-shows-for-tweens-encourage-gender-role-stereotypes.htm\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"border-radius: 3px; box-shadow: 0 1px 4px rgba(0, 0, 0, 0.2); padding: 0; margin: 0; border: 0; display: block; width: 100px; max-width: 100%;\" data-src=\"https:\/\/i0.wp.com\/i.zemanta.com\/265748912_150_150.jpg\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/www.counselheal.com\/articles\/9455\/20140422\/tv-shows-for-tweens-encourage-gender-role-stereotypes.htm\" target=\"_blank\">TV Shows for &#8220;Tweens&#8221; Encourage Gender Role Stereotypes<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/www.theguardian.com\/business\/economics-blog\/2013\/dec\/06\/gender-equality-women-stereotypes-stop-progress\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"border-radius: 3px; box-shadow: 0 1px 4px rgba(0, 0, 0, 0.2); padding: 0; margin: 0; border: 0; display: block; width: 100px; max-width: 100%;\" data-src=\"https:\/\/i0.wp.com\/i.zemanta.com\/227812968_150_150.jpg\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/www.theguardian.com\/business\/economics-blog\/2013\/dec\/06\/gender-equality-women-stereotypes-stop-progress\" target=\"_blank\">Gender equality: why women are still held back<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/feministphilosophers.wordpress.com\/2014\/06\/17\/childrens-clothes-that-fit-gender-norms-from-a-philosophy-phd\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"border-radius: 3px; box-shadow: 0 1px 4px rgba(0, 0, 0, 0.2); padding: 0; margin: 0; border: 0; display: block; width: 100px; max-width: 100%;\" data-src=\"https:\/\/i0.wp.com\/i.zemanta.com\/279289155_150_150.jpg\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/feministphilosophers.wordpress.com\/2014\/06\/17\/childrens-clothes-that-fit-gender-norms-from-a-philosophy-phd\/\" target=\"_blank\">Children&#8217;s clothes that fight gender norms &#8211; from a Philosophy PhD!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[228,68,235,229,230,234,232,233,231],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-children","tag-gender","tag-gender-neutrality","tag-marketing","tag-misleading","tag-neutral","tag-power","tag-power-of-words","tag-words"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Words - Digital Banjara | Blog<\/title>\n<meta name=\"description\" content=\"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today&#039;s connected world?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital-banjara.com\/blog\/power-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Words - Digital Banjara | Blog\" \/>\n<meta property=\"og:description\" content=\"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today&#039;s connected world?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital-banjara.com\/blog\/power-words\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Banjara | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/digitalbanjara\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-19T09:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-31T08:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital Banjara\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Banjara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/\"},\"author\":{\"name\":\"Digital Banjara\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/7db5bc334bd74095f71dc6d6b2512d22\"},\"headline\":\"The Power of Words\",\"datePublished\":\"2014-07-19T09:35:40+00:00\",\"dateModified\":\"2015-03-31T08:32:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/\"},\"wordCount\":748,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1\",\"keywords\":[\"children\",\"Gender\",\"gender neutrality\",\"marketing\",\"misleading\",\"neutral\",\"power\",\"power of words\",\"words\"],\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digital-banjara.com\/blog\/power-words\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/\",\"url\":\"https:\/\/digital-banjara.com\/blog\/power-words\/\",\"name\":\"The Power of Words - Digital Banjara | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1\",\"datePublished\":\"2014-07-19T09:35:40+00:00\",\"dateModified\":\"2015-03-31T08:32:04+00:00\",\"description\":\"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today's connected world?\",\"breadcrumb\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digital-banjara.com\/blog\/power-words\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1\",\"width\":600,\"height\":426,\"caption\":\"Power of words\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/power-words\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digital-banjara.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of Words\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#website\",\"url\":\"https:\/\/digital-banjara.com\/blog\/\",\"name\":\"Digital Banjara | Blog\",\"description\":\"the world is my office\",\"publisher\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digital-banjara.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#organization\",\"name\":\"Digital Banjara Media Pvt. Ltd.\",\"url\":\"https:\/\/digital-banjara.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/08\/Digital-Banjara-Profile-Pic2.jpg?fit=180%2C180&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/08\/Digital-Banjara-Profile-Pic2.jpg?fit=180%2C180&ssl=1\",\"width\":180,\"height\":180,\"caption\":\"Digital Banjara Media Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\/\/digital-banjara.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/digitalbanjara\",\"https:\/\/x.com\/digital_banjara\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/7db5bc334bd74095f71dc6d6b2512d22\",\"name\":\"Digital Banjara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/880f11fe02fa434c8874d9de960a774e69764e338022446e089becc2ec046502?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/880f11fe02fa434c8874d9de960a774e69764e338022446e089becc2ec046502?s=96&d=mm&r=g\",\"caption\":\"Digital Banjara\"},\"description\":\"Traveller. Blogger. Film Maker. Entrepreneur. Digital Nomad.\",\"url\":\"https:\/\/digital-banjara.com\/blog\/author\/saikat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Words - Digital Banjara | Blog","description":"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today's connected world?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital-banjara.com\/blog\/power-words\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Words - Digital Banjara | Blog","og_description":"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today's connected world?","og_url":"https:\/\/digital-banjara.com\/blog\/power-words\/","og_site_name":"Digital Banjara | Blog","article_publisher":"https:\/\/facebook.com\/digitalbanjara","article_published_time":"2014-07-19T09:35:40+00:00","article_modified_time":"2015-03-31T08:32:04+00:00","og_image":[{"width":600,"height":426,"url":"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","type":"image\/jpeg"}],"author":"Digital Banjara","twitter_misc":{"Written by":"Digital Banjara","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#article","isPartOf":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/"},"author":{"name":"Digital Banjara","@id":"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/7db5bc334bd74095f71dc6d6b2512d22"},"headline":"The Power of Words","datePublished":"2014-07-19T09:35:40+00:00","dateModified":"2015-03-31T08:32:04+00:00","mainEntityOfPage":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/"},"wordCount":748,"commentCount":0,"publisher":{"@id":"https:\/\/digital-banjara.com\/blog\/#organization"},"image":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","keywords":["children","Gender","gender neutrality","marketing","misleading","neutral","power","power of words","words"],"articleSection":["Opinion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital-banjara.com\/blog\/power-words\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital-banjara.com\/blog\/power-words\/","url":"https:\/\/digital-banjara.com\/blog\/power-words\/","name":"The Power of Words - Digital Banjara | Blog","isPartOf":{"@id":"https:\/\/digital-banjara.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage"},"image":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","datePublished":"2014-07-19T09:35:40+00:00","dateModified":"2015-03-31T08:32:04+00:00","description":"Words have power beyond your wildest imagination. But can they really make a difference in the lives of children in today's connected world?","breadcrumb":{"@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital-banjara.com\/blog\/power-words\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#primaryimage","url":"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","contentUrl":"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","width":600,"height":426,"caption":"Power of words"},{"@type":"BreadcrumbList","@id":"https:\/\/digital-banjara.com\/blog\/power-words\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digital-banjara.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Power of Words"}]},{"@type":"WebSite","@id":"https:\/\/digital-banjara.com\/blog\/#website","url":"https:\/\/digital-banjara.com\/blog\/","name":"Digital Banjara | Blog","description":"the world is my office","publisher":{"@id":"https:\/\/digital-banjara.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital-banjara.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital-banjara.com\/blog\/#organization","name":"Digital Banjara Media Pvt. Ltd.","url":"https:\/\/digital-banjara.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital-banjara.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/08\/Digital-Banjara-Profile-Pic2.jpg?fit=180%2C180&ssl=1","contentUrl":"https:\/\/i2.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/08\/Digital-Banjara-Profile-Pic2.jpg?fit=180%2C180&ssl=1","width":180,"height":180,"caption":"Digital Banjara Media Pvt. Ltd."},"image":{"@id":"https:\/\/digital-banjara.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/digitalbanjara","https:\/\/x.com\/digital_banjara"]},{"@type":"Person","@id":"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/7db5bc334bd74095f71dc6d6b2512d22","name":"Digital Banjara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital-banjara.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/880f11fe02fa434c8874d9de960a774e69764e338022446e089becc2ec046502?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/880f11fe02fa434c8874d9de960a774e69764e338022446e089becc2ec046502?s=96&d=mm&r=g","caption":"Digital Banjara"},"description":"Traveller. Blogger. Film Maker. Entrepreneur. Digital Nomad.","url":"https:\/\/digital-banjara.com\/blog\/author\/saikat\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/digital-banjara.com\/blog\/wp-content\/uploads\/2014\/07\/medium_52922573431.jpg?fit=600%2C426&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Iwuy-9z","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":4,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/posts\/593\/revisions\/1199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/media\/695"}],"wp:attachment":[{"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital-banjara.com\/blog\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}