Big Data in Consumer Research?
Big Data can be used effectively in Consumer Research As technology moves forward in leaps and bounds, the latest and...
The Amazon Fire Phone… Defining new needs?
The Amazon Fire Phone… Catering to consumers’ needs or defining them anew? The last decade has seen an all out...
Tracking online usage. Much ado about nothing?
Tracking online usage is not the same as stealing data. It’s the latter you should worry about. Facebook has...
Get with the Program, Dude!
Are you ready to “Get with the Program?” Technology! One word that means so much, to so many people. It...
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